Welcome to SEF's comprehensive support system for aspiring entrepreneurs and established business owners looking to elevate their food ventures. Our three distinct programs—Starting Small, Small But Strong, and Street to Storefront—are designed to provide targeted assistance at every stage of business development. Whether you're just starting with a big idea or ready to expand to a brick-and-mortar location, SEF is here to support your journey to success.
Starting Small
Starting Small Is SEF’s Incubator Series for budding entrepreneurs with innovative food concepts but no idea where to start. This program supports individuals willing to develop their food business from the ground up, guiding them from ideation to market launch. Our incubator pitch series selects the best food concept and partners with the entrepreneur to bring their idea to life.
Marketing: The selected food concept will receive comprehensive marketing and visibility support from the MASC Hospitality team. From ideation to launch, the series includes multiple strategy and design segments to fully build the brand. Participants will be involved in every step, gaining firsthand experience and education.
Criteria to Submit for Starting Small:
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Have a food concept or idea.
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Willingness to partner with SEF and MASC Hospitality Group.
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Be local to NYC.
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Ability to prepare the food in person for tasting.
